New Directions: Based on the information about the current marketing plan for your brand, identify a major problem or opportunity (for your company or brand) that you want to address with changes, including:
A. Marketing Objectives (list 3 or 4 outcomes that can be achieved by altering a target market, introducing a new product, or substantially changing elements of the marketing mix to address the problem or opportunity.
B. Marketing Strategies
1. Any changes in the consumer or business target markets
2. Any target market segments that will remain the same