For this assignment, you are an international management consultant for the Allied Sanitation Company’s (ASC) executive management team which is exploring the possibility of producing, marketing and distributing their new, innovative sanitation product internationally. What advice would you offer the management team to help them to be successful in managing this new global initiative? What soft skills do global managers need to demonstrate in an international environment? How important is marketing in a global sales strategy? How important are the political, legal, and socioeconomic conditions to ASC?
This summary should be a minimum of 500 words. This assignment needs to be completed using MS Word, so if you use an Apple device, make sure you have the correct software. Submissions that cannot be accessed by the instructor due to compatibility issues will receive an automatic zero.
Important Note: Always follow APA guidelines (see Student Resource folder for APA Guidelines). You must provide a cover page, a table of contents, and a reference page in your submission. One source you must cite for this assignment is your textbook (Wild, J. J., & K.L. Wild (2015). International Business: The Challenges of Globalization. (8th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 978-0-13-386793-0). Cite any other sources you are using.