Students will be required to create a WORD file and record one or more single-spaced, typed, journal entries each week on real world brand applications of course concepts. All journal entries are on existing new product brand(s) introduced in the last 36 months. Entries applying course concepts can describe different brands or the same brand week to week.
Each journal entry must include the following headings in bold font:
i) A Description of course concepts/name applied to the brand. It is not necessary to match up textbook chapter course concept application with assigned chapter readings each week. However, students must do a critical thinking analysis of different course concept applications each week.
ii) An Analysis of how well the course concept was applied/executed, and what the results were; and
iii) What you would Do differently (or not) with the brand and course concept application.