Marketing management case study google self driving cars ( 5 pages)

 

1)  Describe the Google Self-Driving Car brand marketing mix during the last year or two. What marketing “P’s” or “P” does the Google Self-Driving brand focus on?

2)  Where would you place the Google Self-Driving Car brand in the BCG Growth Share Matrix and the Product Life Cycle? Why? 

3)  Using Porter’s Industry Competitive Model, what forces are determining long-term industry attractiveness in the self-driving car marketplace? Discuss in depth.

4)  Using an article to support your problem statement, write a research problem statement and at least two research objectives you would advise Google to investigate related to consumer buyer behavior and the Google Self-Driving car.*

5)  With respect to question #4, how would you ensure reliability and validity? Make sure to review online unit 5 Lecture Notes before answering this question.

Need your ASSIGNMENT done? Use our paper writing service to score better and meet your deadline.


Click Here to Make an Order Click Here to Hire a Writer