Download the Strategic Marketing Plan Template [PPTX] and begin to enter the information that we have covered thus far in this course. By now, you should be able to work on the following slides required for this assignment:
- Organizational Mission and Vision.
- Features and Benefits of Product/Service.
- SWOT of (Your Provider).
- Product Differentiation.
Note that you will be building your strategic marketing plan throughout the course. This is the first of two drafts you will submit in advance of the final assignment submission. This allows you to work ahead on sections as you learn, apply new information, and get feedback to improve your plan.
Submit this first draft by the end of the week.