Theory and practice of strategic development and operations



Learning outcomes required to be applied to your report are:

1. (Critically) demonstrate your understanding of the theory and practice of Strategic development and Strategic operations 

2. (Strategically) think and assess the impact of strategic change processes

3. Explain how to influence the strategic direction of an organisation 

4. Your report must include judging complexity, diversity, and a multiplicity of perspectives accommodated in management decisions


Your assignment should be MS Word processed using Times New Roman, size 12 font, double spaced, with numbered pages and your student number printed as a footer on every page. 

Please indicate the word count length at the end of your assignment. Word count limit: 1500 words +/- 10% (excluding references and appendices)

The majority of references should come from primary sources (e.g. journal articles, conference papers, reports, etc.) although you can also utilize area specific textbooks. You must ensure that you use the Harvard style of referencing

Introduction (250 words).  General background on the topic you are going to discuss. Possible definitions for terms relating to the question. What the essay will include and/or leave out (scope). What themes the essay will discuss and the order they are presented. What the essay will argue / demonstrate (thesis statement).

Main Body (1000 words) Summarize all the academic knowledge you receive from the module’s content and professional benefits you received while critically analysed the case study/company selected including strategic implications and strategic business issues, during the development of summative assignment 1. In doing so: – Critically reflect on your personal learning experience – Make effective use of relevant literature (but not extensive) – Provide your own argument and show evidences of critical thinking.

Conclusion (250 words) Links back to the themes identified in the introduction. A reminder of what the essay has argued. A recap of the main themes that have been discussed

Formatting and Referencing (list of references not included in word count) High quality presentation of the material that conforms to principles of academic writing and contains minimal errors in sentence construction, grammar and punctuation. The assignment followed appropriate academic conventions regarding in-text citations and referencing.